Sales Manager - Ontario

Ontario, Canada Req #279
Tuesday, January 16, 2024


Come work for the largest equipment dealer in North America! Are you a hardworking individual that thrives in a fast-paced environment and looking to take your career to the next level? If so, then come join our award winning team!


We provide our employees with the following tools and resources to be successful:

  • Company paid cell phone
  • Paid vacation
  • Outstanding benefits package (Medical and Dental, plus much more!)
  • Pension Plan with match
  • Competitive wages




As the Ontario Sales Manager, you will be responsible for leading and managing the sales team to achieve unit sales target, revenue, overall GP and drive business growth. This role involves developing and implementing effective sales strategies, overseeing day to day sales activity and fostering a high-performance culture within the sales team.


Strategic Planning:

  • Develop and execute strategic sales plans and exceed company Sales targets.
  • Analyze market trends and competitor activities to identify new opportunities for business growth.
  • Collaborate with the VP of Sales to align sales strategies with overall company objectives.


Team Leadership:

  • Set clear performance expectations and provide ongoing coaching and feedback.
  • Recruit, train and manage a high-performing sales team.
  • Foster a positive and collaborative team culture to enhance productivity and job satisfaction.


Sales Performance:

  • Oversee the day to performance of the sales team.
  • Monitor and analyze sales performance metrics to identify areas for improvement. i.e. prospecting, sales funnel etc.
  • Implement and optimize sales process to maximize efficiency and effectiveness.


Customer Relationship Management:

  • Build and maintain strong relationships with key customers and partners.
  • Collaborate with the marketing team to develop targeted campaigns and promotional strategies.
  • Address customer concerns and ensure high levels of customer satisfaction.


Forecasting and Reporting:

  • Prepare monthly sales forecasts and reports for the VP of Sales
  • Analyze sales data to identify trends and opportunities for improvement.
  • Provide insights and recommendations to enhance sales performance.


Training and Development:

  • Communicate with our factory teams and corporate trainers to enhance the skills and knowledge of the sales team.
  • Review with induvial sales reps their yearly business plan quarterly to ensure target alignment.


Budget Management:

  • Jointly with the VP of sales develop and manage the Ontario sales department budget.
  • Monitor expenses and ensure cost effectiveness within the sales department.



  • Collaborate with cross functional teams, including service centre, part centre, rental centre, marketing, finance and product development to achieve overall business objectives.
  • Communicate effectively with the VP of sales to ensure alignment of sales goals and priorities.


Other duties could be assigned as the position is developed.



  • Bachelor’s degree in Business Administration, Marketing or related field an asset but not necessary.
  • Proven experience as a Sales Manager or in a similar role (Min.5-10  years’ experience)
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal abilities.
  • Analytical and strategic thinking skills.
  • Demonstrated ability to drive results and meet sales targets.

About Alta: 

Culture is Job #1. Alta Equipment Group prides itself in living by our Guiding Principles: Invest in the Best, Passion for Excellence, Customers for Life, Mutual Respect and One Team. More than an equipment company, Alta is an innovator of solutions, delivering diverse products and unrivaled support centered on building lasting customer relationships.


If you have a passion for excellence and are ready to make a difference within our organization, we’re ready for you. Whether it’s selling the world’s-best big iron, rolling up your sleeves and servicing our industry-leading construction and material handling product brands or being a difference maker behind the scenes, we can use your skillset.


At Alta Equipment Group, we believe in mutual respect and are committed to diversity while inspiring our employees to reach their maximum potential. Voted a “Top Work Place USA”, our employees across North America are committed to excellence. It’s the Alta way.


So, let’s start the conversation. Click the link to apply and begin the journey of a lifetime.



What We Look For:

At Alta Equipment Group, we are looking for candidates who are a cultural fit with our organization and understand that every task and job goes toward fostering customers for life. Along with that, a great attitude that embraces mutual respect and delivering a consistent high energy level that exudes a passion for excellence. Also, we are searching for a skill set that has a high aptitude for the position with a continual focus on investing in one’s profession through additional training and learning.


Other Opportunities at Alta:

Please visit our careers page at to view other openings that may be of interest to you!

Alta Equipment Group is an equal opportunity employer.  This means we do not discriminate on account of age, race, religion, color, sex, national origin, ancestry, citizenship, height, weight, marital status, familial status, disability, genetic information, military status, veteran status, misdemeanor arrest record, or membership in any other classification protected under applicable law.  If you believe the Company has violated its equal employment opportunity policy in any way, please contact recruiting@altg.comimmediately

Other details

  • Pay Type Salary
Location on Google Maps
  • Ontario, Canada