Senior Director, Ultrasound Marketing

Bracco Diagnostics Inc. is a subsidiary of Bracco Imaging which is part of the overall Bracco Group.  The Company specializes in the clinical development, marketing and sales of diagnostic contrast imaging agents.  Bracco Diagnostics Inc. primarily markets its products to hospitals throughout the United States. Bracco Diagnostics Inc. is committed to the discovery, development, manufacturing and marketing of imaging agents and solutions aimed at providing a better use and management in terms of diagnostic efficacy, patient safety and cost effectiveness.

Job Purpose

The Senior Director, Ultrasound Marketing which is responsible for the Ultrasound franchise is expected to be the “general manager” responsible for leadership and ensuring brand needs and objectives are met. Responsibilities include management of the development and execution of short and long-term marketing strategies and goals for Contrast Enhanced Ultrasound (“CEUS”) franchise product(s) including product life cycle management. This position will be responsible for overseeing and management of all aspects of specific product line(s), including planning, promotion, positioning, pricing strategies, forecasting, key opinion leader development, and sales support. Talent management of direct reports with specific responsibilities for brand management is required. Globally, this role represents Bracco Diagnostic Inc. (“BDI”) activities and business needs for product life cycle management (LCM) and global medical and regulatory activities.

Main Responsibilities, Activities, Duties and Tasks

• Oversee, develop and execute marketing plans and strategies to maximize assigned franchise product line(s) and meet financial objectives assigned to direct reports for CEUS.

• Talent management and development of direct reports to drive BDI business objectives and guiding principles and to ensure employee engagement.

• Ensure and oversight of pricing strategies and guidelines to optimize profit and product mix to meet organizational objectives.

• Ensure Bracco promotional campaigns and tactics to positively position the brand(s) and increase awareness and adoption of Bracco’s products and solutions.

• Ensure development and implementation of effective product management and marketing programs linking clinical and economic expectations.

• Ensure global and cross-functional collaboration in support of BDI business needs and objectives.

• Collaborate with Global Medical and Regulatory Affairs to support/initiate market support studies and recommend regulatory activity to support (life cycle) management of the product(s).  

Supervisory Responsibilities

Responsible for the hiring, training, onboarding, business performance and professional development of those who report to the position.  Reporting to this position are:

• Product Managers

Education

• BA/BS Degree in a relative field required, MBA preferred

Professional Experience, Knowledge & Technical Skills

• Experience in Marketing, Product Management, Finance and ideally a background or experience in healthcare sales and marketing – Diagnostic imaging, Cardiac ultrasound, CEUS, or pharmaceutical experience.
• Number of years of experience will determine level for this position which can range from Associate Director, Director, or Senior Director.

Professional knowledge (Core Competencies) 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the core competencies required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Industry Knowledge & Business Acumen: Possesses an industry and company-specific business acumen and taps into collective business knowledge, as needed, to drive sound and timely decisions and to solve complex business issues
• Predictive Change Management: Continuously monitors for trends, challenges and opportunities and modulates their impact on the business to help manage risk and maximize opportunities.
• Inspirational Leadership: Inspires others to high standards of performance through communicating and energizing others with a compelling vision
• Judgement & Decision Quality: Demonstrates sound judgement and decision quality amid complex situations
• Knowledge Transfer: Creates opportunities to transfer knowledge and information across people and systems to enable effective execution, business continuity, and to minimize risk
• Collaboration & Impact: Promotes and drives cross-functional collaboration and deepens strategic relationships between internal functions and external customers/ stakeholders to realize synergies and maximize impact.
• Other Key Core Competencies include:

• • Strategic & Tactical Planning: Ability to develop and present comprehensive, strategic plans and/or proposals
  • Analytical thinker with excellent problem-solving skills and the ability to adapt to changing priorities and deadlines.
  • Interpersonal Skills
  • Market Planning and organizing
  • Business Finance
  • Market development skills
  • Market research skills
  • Project Management
  • Computer Application Skills
  • Highly effective presentation skills, written and verbal communication
  • Ability to work independently and collaboratively, as required, in a fast-paced, matrixed, team environment
  • Excellent planning, organization and time management skills including the ability to support and prioritize multiple projects.

Soft Skills – Company Values & Behaviours

Adhere to the Bracco’s core values, including:

• Passion: Connecting People and Networking; Be Yourself
• Extraordinary: Leading People and Delegation; Courage
• Continuous Evolution: Insight and Learning Agility; Digital and Technology Orientation
• Sustainability: Long-Term Value Creation; Accountability

Core Relationships

Internal Relationships will include: 

• Global associates
• Leadership and executive teams
• Field Sales and Clinical Applications– general support of sales and clinical applications activities (along with CAS manager)
• Finance – conduct price analysis and develop sales and forecasting reports
• Operations – collaborate on related matters
• Legal – FAC (final approved copy) processes and contract issues
• Medical – KOL development, medical advisory, societal relationships, committee issues, research issues, FAC processes, and product information
• Regulatory – FAC processes and FDA compliance
• Marketing Support Services – market research, reimbursement, and conference planning

External Relationships will include:

• Clinical investigators
• Key Opinion Leaders
• Societal Contacts
• Related vendors
• Customer contacts.

 Certificates, Licenses, Registrations 

• N/A

Physical Demands

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Domestic travel is required

Work Environment

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The position is home office based in Monroe Township, New Jersey
• Hospitals and Healthcare facilities
• Travel (car, air travel, hotels)

Bracco Diagnostics Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, or any other protected status.