Marketing Analytics Manager

Position:                            Marketing Analytics Manager

Department:                      Digital Marketing

Reporting Relationship:  Reports to Sr. Director of Digital Marketing

Status:                               Full-Time (Exempt)   

Position Summary

Tepper Sports & Entertainment, the parent company for the NFL’s Carolina Panthers and Charlotte FC, is seeking a Marketing Analytics Manager who will analyze all marketing campaign performance and provide insights with the purpose of informing future digital marketing strategies. This team member will be a forward-thinking, inquisitive, analytical mind, working at the intersection of marketing and data to understand marketing campaign analytics to drive greater revenue and optimization. This role will ensure all lead generation campaigns are running efficiently to bring in new leads and drive revenue around new campaigns and initiatives.

Primary Responsibilities

• Own weekly, monthly, quarterly reporting and forecasting for key marketing initiatives and campaigns that are running in market

• Work closely with all departments to deep dive into digital marketing data and provide leadership with actionable insights
• Have a true understanding of marketing mix modeling, while helping be more efficient with marketing spend and channel performance 
• Understand how the value of social listening can be utilized for an organization and the ability to create reports based on what the digital landscape is telling us
• Ability to fully understand and analyze key digital marketing KPIs – CPL, CPC, MQL, ROAS, etc.
• Partner with marketing leaders to support efforts through strategic analysis, tracking performance vs. goals, providing recommendations and insights for current and future campaigns
• Understand the full lead generation funnel and create actionable insights based off where certain fans might be in their fan journey

• Ensure each Marketing function has a clear set of metrics and the tools to monitor and assess their own performance

• Identify specific channel revenue attribution with associated campaign analytics

• Collaborate with internal and external partners to scope and manage end-to-end global analytical projects which will quantify the in-market performance of marketing campaigns and will provide insights to inform marketing investments.
• Develop reporting and dashboarding capabilities to help teams meet their data needs and be able quickly inform decisions.

• Other duties assigned as necessary.

Minimum Qualifications

• BA/BS degree in marketing, business, data science, statistics, or economics

• At least 7 years of experience in marketing analytics, ideally in a fast-paced sports environment that understands the pulse of working in sports

• Must have deep knowledge of data collection and automation systems and technology including Google Analytics, AdWords, Ad Servers, marketing automation tools

• Experience with building revenue-driving business cases for future work
• Full understanding of the MS Office suite (Word, Excel, PowerPoint)
• Must be flexible to work evenings and/or weekends and all Carolina Panthers, Charlotte Football Club and Stadium events, including events held on weekends, nights, and holidays
• Must pass pre-employment screens

Preferred Qualifications

• Proven experience analyzing successful lead generation strategies across multiple advertising platforms – Facebook, Instagram, Twitter, LinkedIn, Google Display Network, Streaming TV, etc.
• Complete working knowledge within marketing analytics that inform revenue generating activities and campaign optimization 
• Experience within a fast-paced industry

Essential Functions

• Ability to collaborate with cross-functional teams to achieve desired outcome
• Self-starter with a hands-on approach, good instincts for prioritization and the ability to work under a high-pressure, fast-paced environment
• Strong analytical, project management and communication skills
• Agile and able to respond effectively to the rapidly changing needs of a fast-paced / high-growth organization
• Demonstrated ability to meet deadlines in a dynamic environment
• Must be able to handle confidential, privileged, and/or sensitive information with carefully and with sensitivity.

Physical Requirements

• Ability to sit, walk and stand for extended periods of time throughout the day.
• Ability to focus on projects for periods of time.
• Role routinely uses standard office equipment
• Lift at least 20 pounds

Work Environment

This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times which may include inclement weather conditions) and remotely as assigned by management and based on current business needs.