Associate Manager, Content - Content

United States ● Virtual Req #40520
Tuesday, January 16, 2024
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.
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The USA TODAY Network Midwest, is seeking an editor to lead our Connect team.

The Connect team uses search trends, social tools, metrics programs and more to find stories that our audiences are talking about now or will be soon. They tell stories across a wide range of topics in a diverse array of formats, from social graphics and video to Q&As.

The content this team creates will be used across Gannett's sites and publications in Indiana and Kentucky, including The Indianapolis Star and the Louisville Courier Journal initially.

The editor will guide the team in finding the right opportunities and ensuring we're delivering the information in the right tone, format and on the right platforms. This position is heavily focused on audience growth and the right candidate will be able to interpret metrics and measure impact based on newsroom goals.

The position demands initiative, accuracy, urgency and insight. It also demands strong news judgment and the ability to identify stories and trends that are immediate, important and influential.

This person can juggle a high volume of stories on a daily basis with aplomb, all the while staying focused on the digital details of story production: headlines, SEO, multimedia assets and other points of optimization. The person who fills this position needs to be able to self-assign and re-prioritize in real-time and work with teammates across the state.




  • Manages a team of reporters to quickly, clearly and accurately deliver news, via SEO optimized stories, Facebook, Twitter, Instagram or any other methods available to reach our audience.
  • Is an outstanding digital platform headline writer and audience-focused thinker who can coach writers up to become the same
  • Edits content and provides coaching to reporters.
  • Uses metrics to inform story choices and shape beat strategies.
  • Identifies top trending stories of the day, based on analytics and audience potential, specific to attracting search and social audiences.
  • Demonstrates fast and sound news judgment on an ongoing basis.
  • Helps develop coverage plans around big news events, holidays, anniversaries and other opportunities.



  • Bachelor's or master’s degree in communications, journalism or related field or equivalent combination of education and experience.
  • Management experience a plus.
  • Experience using metrics to make coverage decisions.

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:


  1. Your resume – one to two pages.
  2. A cover letter that outlines how you would approach the job.
  3. Links to 3-6 online samples of your work. Show us what you’ve produced or had a hand in that best reflects what you can do in your desired role.


It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.




The annualized base salary for this role will range between $38,700.00 and $93,150.00.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable. 

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at

Other details

  • Job Family Media
  • Job Function Content Production
  • Pay Type Salary
Location on Google Maps
  • United States
  • Virtual