Sr Account Associate

United States ● Virtual Req #40829
Thursday, February 8, 2024
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.
 
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To connect with us, visit www.gannett.com

LocaliQ Managed Services is an award winning, innovative, full-service digital advertising agency. We provide full, hands-on, Paid Search and Paid Social account management services for higher spending clients within the SMB space.

 

As an Sr. Account Associate, Digital Marketing, on our Managed Services (MS) team, you will report to a Senior Manager/Account Director and perform the day-to-day management of digital advertising campaigns for a portfolio of strategic key accounts. In this role, you will be ambitious, hyper-focused on communication, data-driven and have at least 1 -2 years of demonstrated success managing paid-search and social marketing initiatives.

 

Our ideal candidate must have a background in digital marketing, working knowledge and understanding of the digital marketing landscape, understanding of emerging trends, and minimum 1 -2 years experience working on and optimizing search, display and social media campaigns. Ideal candidate must be a self-starter, be proactive, can work independently on tasks, work well with a team, and follow through on projects. Candidates must have advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint, and excellent written and verbal communication skills. Our ideal candidate will have an insatiable curiosity and enthusiasm for digital marketing and can inspire excitement and learning throughout the team.


About Your Responsibilities

  • Manage campaign strategy and execution for paid search and paid social platforms, including Google Ads, Microsoft Ads and Facebook Ads for lead generation and/or e-commerce clients.
  • Perform key day-to-day activities such as keyword research, ad copy development, bid optimization and competitor analysis.
  • Run and build reports on campaign results and deliver findings in a clear and client-facing format
  • Daily and Weekly reporting and analysis of trend data from Google Analytics, Google Ads, Bing Ads and Facebook Ads among other platforms
  • Balance daily and monthly account budgets
  • Proactively research accounts and provide ongoing opportunities that align with client goals.
  • Conduct QBRs and present on success and our value to stakeholders
  • Build and maintain strong relationships with clients and key decision makers.
  • Manage client goals and expectations in order to set realistic targets
  • Hold regularly scheduled meetings with clients, providing performance updates and strategy discussions
  • Maintain up-to-date knowledge on industry trends and stay informed on best practices in the search and social space
  • Verify and integrate conversion tracking, as needed, leveraging our tech implementation team wherever required
  • Collaborate with team members to ensure strategy is executed effectively


Key Qualifications

  • Bachelor’s Degree required
  • 1 - 2  years of experience in an SEM or Paid Search focused role. Digital Marketing agency experience preferred.
  • Prior experience managing campaigns in Google Ads, and/or Microsoft Ads (a bonus if you have Facebook experience!)
  • Advanced Microsoft Office Excel skills, including but not limited to: advanced formulas, tables & formatting, conditional formatting, pivot tables and pivot reporting.
  • Strong analytical skills, i.e., the ability to identify trends from data and provide actionable insights.
  • Excellent attention to detail and the ability to effectively multi-task while driving results.
  • Tenacity, flexibility, dependability and the ability to grasp and manage the search engine marketing process.
  • Excellent oral, presentation and storytelling skills.
  • Excellent interpersonal skills and eagerness to work as a member of the team while providing client ad account ownership.
  • Enthusiasm and willingness to learn
  • Excellent time management skills and the ability to work efficiently under tight deadlines
  • Ability to work independently and in a team-oriented environment.


About Us

  • Unlimited MTO (Managed Time Off)
  • Flexible office schedule
  • Quarterly bonuses
  • Fun and collaborative work culture with strong focus on career development

 

#LOCALiQ 
#LI-LL!L1

#LI-REMOTE



The annualized base salary for this role will range between $43,000and $81,000.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable. 

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

Other details

  • Job Family Post-Sales
  • Job Function Account Management
  • Pay Type Salary
Location on Google Maps
  • United States
  • Virtual