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Associate Product Line Manager

Creative Converting, 6602 E. 75th St, Indianapolis, Indiana, United States of America Req #109
Thursday, August 3, 2023
Hoffmaster Group Inc, is an industry leader producing the most complete line of specialty disposable tabletop products for over 75 years. Hoffmaster competes in three distinct business segments – Foodservice, Consumer, and E-Commerce. Our products can be found in thousands of retailers, restaurants, hotels, and more. As a customer centric company, we strive to deliver innovative solutions to both our customers and the ultimate end users of our products. This Innovation is a key part of what we do here at Hoffmaster, and we continue to drive the industry forward by investing in our employees and state-of-the-art technology..
Primary Purpose of the Role 

The Associate Product Line Manager supports overall management of licensed branded product lines. This position works in a cross-functional environment consisting of Marketing, Design, Manufacturing, and Sales to aid in the development and execution of programs for key channels of business. The Associate Product Line Manager also assists in strategic business plan development in order to drive sales and improve profitability. The role consists of communicating and relationship building with parties outside of the company. This is a hybrid in office / remote position.


Essential Job Duties

  • Serve as primary liaison to license partners including contract renewals, product submissions and other general communication.
  • Manage portfolio of licensed skus including new item introductions, analysis of sales data, forecasting, sku rationalization recommendations and general product lifecycle management.
  • Responsible for item set-up processes and maintaining the accuracy of all product information in internal and external product databases.
  • Work cross-functionally with operations, finance, procurement and sales as needed to execute programs to support customer needs.
  • Collect and analyze internal sales and profitability data to support business decisions.
  • Provide support to Channel Marketing & Sales to meet customer requirements.
  • Collaborate with the Creative team on packaging, merchandising and sales collateral needs
  • On occasion, will coordinate with Procurement in creating and analyzing RFQs for product development with overseas partners.
  • Collaborate with finance and assist with cost analysis of new products.
  • Perform other duties as assigned.

Required Skills/Abilities

  • Must be proficient in all areas of Microsoft Office
  • Preferred: Consumer product industry or licensing experience
  • Excellent time management, organization, and communication skills (verbal and written)
  • Strong problem-solving skills and experience in process improvement activities
  • Ability to work on a team, and collaborate with multiple depts. outside of marketing
  • Motivated and independent self-starter that is able to handle multiple tasks and prioritize accordingly
  • Minimum Bachelors degree, Marketing or Business preferred 
  • Minimum of 2 years of related experience 


Hoffmaster Group Inc.   

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At Hoffmaster, we believe every person deserves to feel successful. That’s why we provide a total rewards package designed to support our employee’s success –at work, at home, and in life. This includes: Medical, Dental, Vision, Life and Disability insurances, Student loan and Tuition assistance, physical and mental wellness programs, Paid vacation and holidays, Employee Assistance Program, and more!

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Reasonable Accommodations Statement: To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.


Other details

  • Job Family Marketing
  • Pay Type Salary
  • Required Education Bachelor’s Degree
Location on Google Maps
  • Creative Converting, 6602 E. 75th St, Indianapolis, Indiana, United States of America