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Sales Representative - Atlanta

Atlanta, GA, USA Req #123
Tuesday, August 29, 2023
Hoffmaster Group Inc, is an industry leader producing the most complete line of specialty disposable tabletop products for over 75 years. Hoffmaster competes in three distinct business segments – Foodservice, Consumer, and E-Commerce. Our products can be found in thousands of retailers, restaurants, hotels, and more. As a customer centric company, we strive to deliver innovative solutions to both our customers and the ultimate end users of our products. This Innovation is a key part of what we do here at Hoffmaster, and we continue to drive the industry forward by investing in our employees and state-of-the-art technology..
Primary Purpose of the Role 

Develop new business at the end user level and further penetrate existing foodservice operator customers selling premium tabletop disposables, custom print, and packaging. Operator specialist will collaborate with regional manager to target account verticals, which include restaurants, caterers, lodging, healthcare, universities, and others to create pull through demand with foodservice distribution 

Essential Job Duties 

  • Develop working knowledge of the product line
  • Engage end users and generate new business at the operator level through in person or virtual meetings
  • Effectively evaluate customer needs and utilize solution based selling techniques
  • Increase sales revenue and expand product use at existing operator customers
  • Create demand with operators to support new product launch
  • Collaborate with local manager to target verticals
  • Generate and facilitate custom print opportunities with end user customers and local Hoffmaster account manager
  • Contribute information to market strategy by monitoring competitive products and customer feedback
  • Follow up and close leads generated by marketing, or local trade shows
  • Utilize Salesforce CRM to manage marketing campaigns and targets
  • Assist team with trade show activity as needed
  • Update job knowledge by participating in educational opportunities and training
  • Contribute as needed to support team goals


Required Skills/Abilites
  • Strong communication, presentation, and negotiation skills
  • Proficient user in Microsoft Office
  • CRM Utilization
  • Must be self-motivated
  • Willingness to travel within the territory, overnight travel may be required
  • 1-3 years' experience in sales preferred in the foodservice industry

Compensation Package
$55,000 - $70,000 Annual Base Salary based on experience, 25% Annual Bonus opportunity, $100 monthly phone allowance, expense and mileage reimbursement, $100 monthly student loan assistance, full benefits package including Health, Dental, Vision, 401K with match, Disability and more!


Hoffmaster Group Inc.   

Learn more about our 
multiple locations!

Let’s connect! 

At Hoffmaster, we believe every person deserves to feel successful. That’s why we provide a total rewards package designed to support our employee’s success –at work, at home, and in life. This includes: Medical, Dental, Vision, Life and Disability insurances, Student loan and Tuition assistance, physical and mental wellness programs, Paid vacation and holidays, Employee Assistance Program, and more!

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Reasonable Accommodations Statement: To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.


Other details

  • Job Family Sales
  • Pay Type Salary
  • Min Hiring Rate $55,000.00
  • Max Hiring Rate $70,000.00
  • Travel Required Yes
Location on Google Maps
  • Atlanta, GA, USA