Sports - Producer

Toronto, ON, Canada Numéro de demande 624
4 décembre 2023

POSITION:                   Producer

LOCATION:                   Hybrid / Toronto

REPORTING TO:           Account Director

CATEGORY:                   SDI Sports



You are a proactive event producing guru with expertise in sports, experiential, live experience, digital experience and logistics who possesses a thorough understanding of event management, logistics, marketing, digital, branding business & culture across a variety of industries. You have a passion for sport, and you live it every day. You have a good understanding of the sports marketing landscape in Canada. You are imaginative in bringing together a team to make an event sing, ensuring no detail or logistical point is ignored or overlooked, and you have experience at devising bold strategies, new product & brand concepts, innovative solutions and creative work. You are a determined individual who excels at building relationships and working in a team environment.  Excellent leadership skills allow you to communicate effectively to your project team in order to achieve set goals and deadlines.  


In conjunction with the Account Director, the Producer is the lead face of SDI Sports on a client basis, instilling a sense of trust and confidence in our clients that their projects (both live and digital) will be delivered flawlessly. As a Producer you are the quarterback of the project team.  Your purpose is to oversee a group of projects for a specific client or group of clients from initial briefing to completion; ensuring profitability, project success, and creative integrity is upheld to the highest level. This means scoping the brief, and working with the Account Director, Creative Director and Production Director to allocate the necessary resources & budget, and to ensure the best delivery options, suppliers, and solutions are included within the development and program delivery process. 

You own the project budget and critical path, ensuring projected margin is achieved on a project and client basis, and projects are tracking for on time completion. The Producer will supervise the project team to ensure all work is completed on time and on budget. 

Reporting to the Account Director, the Producer is flexible and adaptable. Producers should be able to build strong and durable relationships with both colleagues, clients, and suppliers. 


Event Management & Production: 

  • Responsible for overall management and delivery of assigned projects and clients in both live and digital environments
  • Identify and analyze project’s potential risks and ensure to minimize and control said risks 
  • Identify internal and external resources required for project completion, and liaise with cross-functional stakeholders to ensure suitable resources are assigned 
  • Communicate to Account Director (AD) any risks that threaten a projects delivery or profitability
  • Collaborate with the Creative and Production teams to help find and recommend new and innovative solutions that can be utilized to bring an idea to fruition 
  • Ensure the artistic and creative integrity of the concept is held strongly throughout the delivery & production process 
  • Own & approve the final project critical path 
  • Own & approve the coordination of all logistics, including but not limited to: scheduling, storage, program vehicles, travel, payroll, vendors, etc 
  • Hold in-field executional responsibility for flawless execution of variety of projects as assigned 
  • Liaise with all internal key stakeholders on an ongoing basis to ensure an excellent product that meets and/or exceeds the needs for corporate responsibility, risk management, legal affairs, procurement, etc. 
  • Approve all event related paperwork and ensure team policies, procedures and workflows are being met per SDI policies
  • Responsible for completed client project wrap up report delivered to the Account Director and client

  Financial Management & Administration: 

  • Develop initial top line budgets during briefing stage and brief cross-functional team of financial realities 
  • Complete preparation of final project budgets ensuring all rates and MSA parameters are met, and margin meets required targets 
  • Achieve approval from Account Director, of overall project budgets before presenting to the client
  • Ensure critical path is accurate (timelines, responsibilities, details, links to references, etc)
  • Ongoing tracking of project progress to ensure adherence to estimates and budget
  • Informing Account Director of any red flags pertaining to finance that will impact projected project profitability. 
  • Work closely with Account Director to ensure project financials in Salesforce are accurate, and invoicing schedule meets the needs of the project 
  • Constant detailed project management to ensure all budgets and timelines are adhered to
  • Finalize and approve final agreement with suppliers for project delivery

Team Management & Leadership: 

  • Lead the project specific team in delivery of all projects 
  • Provide effective supervision, coaching and feedback to the internal project team:  Associate Producers, Assistant Producers, & Co-Op/Interns - on a regular basis, ensuring program expectations are being met at all times 
  • Working cross functionally to ensure compliance and awareness of key client policies, procedures and mandates while, at the same time, ensuring that activities and job functions carried out by project team members are successful 
  • Attend and participate in all required team meetings. 
  • Lead brainstorming sessions, as assigned 
  • Meet with the AD regularly to discuss project progress 
  • Meet with the AD regularly to discuss and plan individual performance and development
  • Support the implementation of SDI workflows, policies and procedures

Business Development & Client Relations: 

  • Through your passion for sport (specifically hockey, baseball, tennis, golf) you help push our client facing solutions to new heights by understanding the Canadian sport fan, their passion points, and needs
  • Cultivate a sense of trust and confidence with our clients
  • Develop a strong understanding of the client needs and dynamics
  • Understand client’s industry, products, strategy and goals to determine how we can best support them.
  • Act as leading support to AD in all client meetings when needed 
  • Support with winning pitches and business development opportunities 
  • Act as a “consultant” to any business channel (existing and new) on the development and potential success of proposed events and promotions by drawing on insights based on past experiences 
  • Collaborate with clients to implement program changes and effectively communicate those changes to the account team
  • Continuously provide thorough knowledge, insight and communication to the client(s) to ensure all facets are being covered and objectives and expectations are being met
  • Work well with and demonstrate respect for colleagues at all levels of the Company to consistently contribute to a positive work environment and culture  


  • Strong knowledge of the sports marketing landscape in Canada
  • Possess personal qualities of integrity, credibility and commitment to corporate vision
  • Excellent planning, organizational, verbal and written communications skills 
  • Flexible and able to multitask; can work with an ambiguous, fast-moving environment 
  • Goal oriented, task driven 
  • Excellent managerial, leadership, client service, analytical, problem solving, and mentorship skills  
  • Proficient computer skills in Salesforce, Google Workspace & Microsoft Office. 


  • Post-Secondary degree or diploma with a focus in business and/or marketing, or equivalent   
  • 7-10 years’ Industry experience (major event production, brand activation experience or similar) 
  • Sports related field of work (could be sports teams, or professional sports/sponsorship/partnership setting)
  • 3-5 years’ experience leading project management/delivery teams 
  • Vehicle/Valid Driver’s License (Must be able to provide proof/ Driver’s Abstract Report if requested) 
  • Valid passport for national &/or international travel, as required. 
  • Flexible work schedule – available evenings & weekends to run events
  • Bilingual English/French a definite asset 


Life At SDI


We believe that the world needs more human, and our culture revolves around this simple pillar.  You will be joining a great family with a purpose to unlock human potential; with a vision to use behavioural science to understand the human condition; and with the ability to breathe life into extraordinary ideas that connect with the world. We encourage applications from traditionally underrepresented groups in our field (women, visible minorities, Indigenous peoples, people identifying as LGBTQ2SI) as we view diversity of thought and of experience as a core strength of our business.


Autres détails

  • Type de paie Salaire
Location on Google Maps
  • Toronto, ON, Canada